Background
At the first I did create new layer, then using "Rectangle Tool" I did draw big blue square and covered DVD disk. On the top of this square using "Flare Tool" I did draw some nice circles. Flare effect was used on the same layer as blue square, because all those shapes and effects belong to background, this way is easier to edit objects and separate from other objects in other layers. Result can be seen in the image bellow.
(screen shot from Adobe Illustrator)
Title
After watching video from the source (YouTube - Marty Daley, 2009), I started next steps in development. In the middle of label I did draw smaller circle using "Ellipse tool" and holding Shift key on the keyboard. Shift key make ellipse, square and other shapes correct size of sides. Then using "Scissors tool" I did cut this circle in the half and separated them. Shown in the image bellow.
(screen shot from Adobe Illustrator)
Using "Type on the path tool" I did write "A Chance" on the top half circle and "To Survive" on the bottom half circle. Top half circle text was easier to set, just needed change font type and size, then move text in the middle. The bottom half circle text was more complicated to set how it look in the image bellow. At the first I did set up need font type, size and moved it to the middle. But because text was from left to right, I moved text to inner side of the bottom circle and then "Character panel" I changed setting "Baseline shift" to get text in the position out side bottom circle. Result can be seen in the image bellow, to have more clear vision background layer was disabled.
(screen shot from Adobe Illustrator)
Starting next steps I did remove word "top" from bottom text and moved to top text, giving more space for bottom text.
The top title text color was changed to white and in "Transparency" panel opacity was changed to 80%.
For the bottom text I did use (Youtube - Bleachksudiud, 2014) tutorial. To expand text to object I selected bottom text and used Object -> Expand (Ok), then pressed right mouse button and ungroup to get every single letter as a separate objects. At the first I did select first three letters "SUR" and changed their color gradient "Fading Sky" effect. Selected four letters "VIVE", changed gradient to linear and selected different colors. Then added white color stroke to those four letters. For the first three letter "SUR" border line was added two times, expanded and ungrouped, and opposite, this way I did managed to get double border lines. At the end "Suvive" text was copied dragging it with mouse and holding key Alt. Copied text background was changed to dark blue, arrange setup ed to "Send Back" and moved under original "Survive" text, that last action gave look like there is special shade under text.
(screen shot from Adobe Illustrator)
Waves around the label
Using "Pen Tool" I did wave effect around the DVD label. At the first I chose blue color stroke and 5pt weight. Then putting anchor points at similar distances and playing with handles positions I managed to create vector type blue wave effect. The waves length is one quarter, then other three quarter was copied, turned around, connected with their end and grouped as one object. In the image bellow can be seen overall result and that his waves object is on separate layer to edit it easier.
Big vector wave
Using (tuts+, 2010) tutorial I did learn how to create some stylized waves, using the Pathfinder, Envelope Distort with Mesh and various Gradients. I did also learn how to use Scatter Brushes to create the foam effect. In the image bellow you can see the wave I did and after I will describe how I did it.
1st Step
Created new document size 50mm x 25mm. Using "Rectangle Tool" I did draw blue rectangle covering all document size. Then dragged a lot of horizontal guides from the top ruler that they could arbitrarily transit the created rectangle. Then using mouse and "Selection Tool" (V) I did select all guides and blue rectangle, other way to select every thing is holding keyboard key Ctrl press A.
 |
| Pathfinder menu |
When everything is selected, in "Pathfinder" menu I did press "Divide" function, which did cut rectangle in to slices same width but different heights, by guides.
All slides I did un-group pressing right mouse button and selecting "Ungroup" option. Second step was to select some slices and change their color to lighter blue, with other selected slices color was changed to darker blue, then selected another slices and I put linear gradient and at last with the rest slices I did put radial gradient. All this can be seen in the image bellow.
2nd Step
All slices I did convert to one object with Mesh using "Envelope Distort -> Make with Mesh", the simpler the gradient mesh is, the easier the object can be deformed.
Using "Direct Selection Tool" (A) and moving the handles of anchor points I started making object to look as a wave. Can be seen in the two images bellow.
 |
| Started changes |
 |
| Finished the wave |
3rd Step
Created another blue linear gradient rectangle using "Rectangle Tool" and send it backwards to look like background of the wave. After finished creating background I did start building new "Brush Tool" shape. So I created new layer and I did draw two circles using "Ellipse Tool" (L). Then selected those two circle and in "Pathfinder" menu I did press "Minus Front" function, which did cut smaller circle in the bigger circle. Then opened "Brushes" in Windows -> Brushes, and dragged the circle to "Brushes Panel". Then saved brush as "Scatter Brush". Can be seen in the image bellow.
 |
| Creating new brush |
New brush setting can be seen in the image bellow.
 |
| New brush settings |
4th Step
Using new type of object in brush which I created before, I did draw a lot of different stroke size bubbles. This effect gave to wave life and action effect. Then this waves with bubbles was grouped and transferred to my project DVD label separate layer.
Logo
Using the wave which I created before and before starting to draw bubbles, I have created another wave and did different deformation to it. Using new type of object in a brush which I created before, I did draw a lot of different stroke size bubbles. This effect gave to waves life and action effect, this can be seen in the image bellow.
 |
| Two waves and bubbles |
Using mouse and "Selection Tool" (V) I did select all object in the project, other way to select every thing is holding keyboard key Ctrl press A. When everything is selected I did press "Object -> Clipping Mask -> Make. This action was done to get all object inside with the range of blue rectangle(background). The result can be seen in the image bellow.
 |
| Used clipping mask |
Then using "Type Tool" and changing background and stroke color, stroke size and character type I did write my logo text "M&M" which is my initials.
 |
| Logo project |
In the image bellow you can see wave which was created before and transferred to main DVD label project and changed transparency. Near to the big wave is my logo which was transferred to DVD label same layer as the big wave.
Look of main project wave and logo
Final
In the image bellow you can see my DVD label with all object, just not in "Clipping Mask". To make "Clipping Mask" in the size as DVD label, on the new layer I did draw correct ellipse(circle) holding Shift key on the keyboard same size as DVD label bleeding guide and moved it over bleeding guide.
 |
| DVD label without clipping mask |
To create a clipping mask I did select all objects and pressed right mouse button on them and selected "Make Clipping Mask". In the image bellow can bee seen final first attempt DVD label.
 |
| Final First Attempt DVD label |
References:
YouTube - Marty Daley. (2009). How to curve type around a badge using Adobe Illustrator CS3 - ArtworkExplained.com.au. [Online Video]. 06 November. Available from: https://www.youtube.com/watch?v=jEij4_Jw13U. [Accessed: 02 April 2014].
