I did research and found that Motion Picture Association of America (MPAA) change of the design was part of their new “Check the Box” campaign (Slate - Forrest Wickman, 2011). The font they using for a text was Gotham, however this font is commercial so alternative is Montserrat font, which is free and I could use in my trailer. Bellow in the images can be seen fonts and first attempt and second attempt for first clip text.
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| Font Comparison from (The Ultralinx, 2013) |
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| First Attempt |
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| Second Attempt |
References:
Slate - Forrest Wickman. 2011. Have You Noticed Trailers Looking Different?. [ONLINE] Available at:http://www.slate.com/blogs/browbeat/2013/06/11/trailer_tags_sport_new_font_and_other_design_changes_here_s_why_red_band.html. [Accessed 25 April 14].
The Ultralinx. 2013. Free Alternative Font to Gotham & Proxima Nova. [ONLINE] Available at:http://theultralinx.com/2013/04/free-alternative-font-gotham-proxima-nova.html. [Accessed 25 April 14].
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